Adobe CID Builder
Make this form match your brand rules and view every campaign URL in one place. Start free trial
Adobe Analytics CID link Builder
Use this campaign cid builder form for Adobe Analytics best-pratices URL tracking
Build consistent Adobe campaign tracking codes with governed dropdowns and strict rules. Load the interactive builder to generate your CID.
Adobe Campaign UTM (CID) Parameters Explained
This table gives a detailed explanation and example of each Adobe Analytics CID (UTM) campaign parameter. Learn how this best-in-class Adobe Analytics CID builder empowers marketers to create links that adhere to best practices, ensuring precise tracking and measurement of your digital marketing campaign performance directly within Adobe Analytics.
| Parameter | Required | Example | Description |
|---|---|---|---|
| s.campaign variable cid= | Yes | cid, ccid, pcid | This form uses cid as its s.campaign variable but this is customized per company. The s.campaign variable is an Adobe Analytics tracking code that allows Adobe to track and analyze how users interact with your site after clicking on the URL. |
| Campaign Source source | Yes | google, facebook, instagram | Where your traffic is coming from. |
| Campaign Medium medium | Yes | cpc, banner, display | What type of medium the link is used upon. |
| Campaign Objective objective | Yes | awareness (aw), consideration (co), conversion (ko) | Identify the category behind the URL. |
| Campaign campaign_name | Yes | holiday_sale, summer, new_release | The specific promotion or strategic campaign for the URL. |
| Ad Set Name adset name | No | mens_shoes, genz | A sub-group or variant within a campaign. |
| Ad Name ad name | No | blue, family_picture | Use clear, descriptive terms for the unique name. |
| Date date | No | 01, january | Used to group campaign links by initial publication month. |
To learn more about building Adobe Analytics Campaign URLs, visit The Complete Guide to Using Adobe Analytics UTM Parameters (also known as Adobe CID link parameters).
About UTM Smart Manager for Adobe Analytics: UTM Smart Manager provides the best campaign url form-builder for Fortune 500 Adobe Analytics marketing teams. With pre-defined naming conventions, enforced taxonomy rules, dependency management, and world-class link tracking, Smart Manager helps Adobe marketers optimize their marketing ROI per activity (ie Campaign URL). If you're an Gooogle analytics marketer, you can also click here for the best Google UTM Builder (or Google Campaign URL).