Adobe Analytics CID Builder
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Free Adobe Analytics CID Builder
Generate Adobe Analytics CID tracking codes in seconds for cleaner s.campaign reporting. Keep teams and agencies consistent without cleanup later.
Build consistent Adobe campaign tracking codes (cid=) with governed dropdowns and strict rules. Complete the form to generate your unique CID link.
Adobe Campaign CID Builder (s.campaign) Parameters Explained
This table explains each part of the Adobe Analytics CID tracking code (the s.campaign variable), including examples and best practices. Use it to standardize your campaign tracking links and reduce reporting cleanup in Adobe Analytics.
Quick note: this builder outputs cid= by default. Some organizations use ccid, pcid, or another parameter mapped to Adobe Tracking Code, so confirm your standard first if your team uses a different setup.
| Parameter | Required | Example | Description |
|---|---|---|---|
| s.campaign variable cid= | Yes | cid, ccid, pcid | This form generates a cid= tracking code, which many organizations map to Adobe Analytics s.campaign. Some teams use variants like ccid or pcid. The key is consistency so reporting and classifications stay clean. |
| Campaign Source source | Yes | google, facebook, instagram | Where your traffic is coming from. |
| Campaign Medium medium | Yes | cpc, banner, display | What type of medium the link is used upon. |
| Campaign Objective objective | Yes | awareness (aw), consideration (co), conversion (ko) | Identify the category behind the URL. |
| Campaign campaign_name | Yes | holiday_sale, summer, new_release | The specific promotion or strategic campaign for the URL. |
| Ad Set Name adset name | No | mens_shoes, genz | A sub-group or variant within a campaign. |
| Ad Name ad name | No | blue, family_picture | Use clear, descriptive terms for the unique name. |
| Date date | No | 01, january | Used to group campaign links by initial publication month. |
Need help with Adobe Analytics setup? Read The Complete Guide to Using Adobe Analytics UTM Parameters (also known as Adobe CID link parameters).
About UTM Smart Manager for Adobe Analytics: start with the free Adobe CID builder, then see how the Adobe Analytics solution uses Campaign URL Studio to give teams shared rules and a governed workflow. When you are ready to personalize your own Adobe campaign URL builder, that is the next step. It works with cid, ccid, or the parameter your org maps to Adobe Tracking Code. Want to know which creative assets performed best? Explore Assets Studio.